I love the field I work in.
I hate the stereotype I seem to be getting because other firms cannot communicate to humans.
Computers can be frustrating enough as they are. I have talked about the need for a translator for small business owners to understand their technology. What does not help is when multiple firms try to attack each other and discredit each other in order to try and close a deal. I can not think of any business owner that would feel good about engaging an IT consulting firm because they out powered another during the sales process only to find out later that they did not possess the skill set to achieve the goals they set out to accomplish. And do not think you can tell me that does not happen, I have seen it!
Just the other week at the St. Louis Business Expo in St. Charles Missouri (anyone else think it is funny that the St. Louis Expo is actually in St. Charles?) I ran into a business owner that I had originally met a year ago and asked how their technology needs were being handled by the IT firm they decided to go with. I got a response that looked something like this: (see picture below)
They were so frustrated with the Technobabble they have had to deal with over the last six months that an effort was beginning to develop in search for a third IT firm. With out going into the specifics of the situation. ... Their current provider insisted they would provide a certain level of support, customer support being the predominate apparent focus of their proposal. When the business owner called the IT firm, disapproving of the level of service they had received, the response was an assortment of technobabble the IT firm used to defend themselves and to defend the service contract that was entered. I listened to this President, for easily half an hour, rant about the problems in communication.
All the business owner wanted was for their network to work as fluidly as promised without the technobabble, and if there were problems to explain what those problems meant. This seams very simple to me.. but what do I know?
As I am sure a number of you are familiar with my use of technical terms. ... Technobabble as defined by Wikipedia: Technobabble, a form of prose using jargon, buzzwords and highly esoteric language to give an impression of plausibility through mystification, misdirection, and obfuscation. This is not to be confused with jargon itself, but rather technobabble is a conscious attempt to deliver jargon to outsiders, without insight or comprehensive explanation, to make unsound or unprovable arguments appear to have merit.
Why don't we all make an effort within our own field to bring the People focus back to technology consulting.
What happened to the customer is always right? My focus, and I really believe all IT firms should have their focus, is on the business, the people specifically, and what their needs are instead of my own. They do not care about my knowledge, they have goals and objectives that are far greater than mine. The people, and the solutions to their goals, are the focus of my attention as a consultant. It is never the technology that is the problem. It's the technobabble and the communication of that babble. Simple solution to that problem.. Communicate like a human!
One more definition of technobabble:
The Oxford Companion to the English Language states: "An informal term for the use or overuse of technical jargon. John A. Barry in the introduction to Technobabble (MIT Press, 1991) says that 'the word connotes meaningless chatter about technology' but 'is also a form of communication among people in the rapidly advancing computer and other high-technology industries.'"
Happy Monday everyone and have a great week!