Up until recently I had never really peeled and eaten my own fruit. I was the kid on the soccer field that was all about sucking the juice out of an orange peel but not actually eating it. My recent nutritional experiment has lead me to happily enjoy diving into an array of fruit, specifically oranges!
While peeling my snack today, I had a thought. Sometimes the most primitive method can actually be the most effective. I recalled seeing friends in the past plop on the couch and tear through an orange with their bare hands, a unique experience for me. Not being one to recreate the wheel, naturally when I began my nutritional quest, I mimicked what I had already seen. Today, I tried to get a little fancy with my orange, and since I was working from home, I decided to use a knife. Not only was it not as effective, it took me twice as long since I apparently didn't cut deep enough.
So what’s the Sales and Marketing lesson? The KISS principle really. Think about the activities you engage in that aren't affective for your industry. It could be attending BNI events or Chamber meetings hoping to make new connections. If you're a recruiter, it could be spending half the day on LinkedIn trying to find new candidates. Whatever your industry, reflect on where you're spending your time, and think ROI. Spend the most time on the areas that are the most productive and actually yield results.
Sometimes you may get a little sticky in the process, but you'll be through it before you know it, enjoying the fruits of your labor. ;-)