The lyric was originally coined by Luke on a track called I wanna rock (Doo Doo Brown) and then again more famously by Gorillaz on Feel Good Inc. I have decided to use the catchy phrase to lure you into reading a serious life lesson that I was reminded of by Scott Stratten in a talk he gave at TEDxOakville on October 1, 2010.
I recently have been told a number of things about my productivity. A friend asked me how I am able to spread myself over so many projects at once and how I stay sane while doing so. My response included how technology keeps me efficient, organized, productive, and connected. We often loose site of how unimportant all of those projects really are. In hindsight, most people can see that what we imagine was important, no matter how mission critical for your business, often was not important at all in our lives.
I have never thought of myself as being anything important and certainly not as a person being a 'big deal'. However, if I break my phone (which happens often) or I am away from my means of productivity for a few hours it almost seams like the world stops revolving and people can not function on their own. I am sure that many business owners, managers, or mothers often feel that if they are not available the world just does not seem to turn without them.
This entry is really a big Thank You to Scott Stratten, author and founder of UnMarketing, for the reminder to put down the technology, look around and enjoy your life and the people you love that are in it.
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For more information about what in the heck TEDx is, here you go: http://tedxoakville.com/about/