Would $200,000 be worth my investment to offer the use of ".demko" instead of the common ".com"?
Probably not but for companies like Disney, maybe..
Have you tried to secure an address on the Internet lately? Not only are all the good names taken, but likely more likely than not, your name is already spoken for, either by a doppelganger (look it up if you don't know German) or some poacher who grabbed it in hopes that you'll pay for it. Are you looking for a catchy title, or even a vaguely descriptive one, for yourself or your enterprising operation? Good luck! While you were still trying to figure out what "www" meant or what sounds catchy, a flock of techno-savvy early birds have probly already grabbed every obvious product name--and just about every English-language word in the common dictionary! I know quite a number of people in my field that make it a practice to think of domain names they'd like to purchase and just hold on to until an appropriate cash offering is made.
I remember when I first thought about creating my own website. I thought for the Demko family a hub for pictures, schedules, news and interaction would have been great! I think I began to flirt with the idea in '99 only to find that Demko.com was already taken. I know Demko isn't a real distinct name but I'm sorry but my name isn't exactly Smith. Granted in my case, the apparent self proclaimed Dr. Death, simply beat me to the punch and I had to settle for rickdemko.com.
Think about the politicians, sports figures, or other celebrities that want to use the web to further promote themselves.. good luck finding a domain and if you do be ready to get out your wallet to purchase every spoofed site on the web. On a side note: I will not pay for rick-demko.com or any other deviation of my name, so don't even try. I'm just not that important
I happen to know an individual that makes a very good amount of money in royalties due to miss guided hits to their website, because the address is so similar to an intended website. The paid advertising and links that are on the page of the closely named '.com' site are Very impressive! Case in point, try miss typing google a few ways, I tried ggoole.com and goggle.com and found different sites.
How wonderful would it be to have a www.rick.demko site though! Is it worth the $200,000 to register.. nope! Could it be for www.walt.disney, I would think so. Instead of web surfers stumbling into misguided sites or just blatant scam sites the investment maybe on the horizon.